Why Do I Need to be Culturally Fluent?

On October 7, 2019

Cultural competence drives higher sales, forges stronger partnerships with clients and suppliers, stokes greater engagement with employees, and most importantly sparks innovation. Why isn’t it enough just to hire a diverse workforce? Diversity without culturally adaptive leaders will struggle to create the work environment that allows innovation to thrive. Good intentions are simply not enough to […]

On July 14, 2017

By Donna Fullerton and Jane Hyun America’s multi-billion-dollar cosmetics industry thrives on consumers’ thirst for novelty—the next new service, formulation, or product—delivered through targeted messaging, packaging and promotion. While the United States is home to the largest cosmetics market in the world, there is perhaps no nation that prioritizes innovations in beauty and skincare as […]

Why Do I Need to be Culturally Fluent?

The K-Beauty Revolution: How Culture Drives Innovation