The K-Beauty Revolution: How Culture Drives Innovation
- On July 14, 2017
By Donna Fullerton and Jane Hyun America’s multi-billion-dollar cosmetics industry thrives on consumers’ thirst for novelty—the next new service, formulation, or product—delivered through targeted messaging, packaging and promotion. While the United States is home to the largest cosmetics market in the world, there is perhaps no nation that prioritizes innovations in beauty and skincare as […]
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